Cold Email Leverage Issue #24

Welcome to the 24th issue of the Cold Email Leverage newsletter where we discover 3 tips and 3 cold email templates every Wednesday

1. Raise the rates

   If all your prospects accept your rates, it’s time to raise them. Another often-suggested pricing strategy is simply asking for more money.

2. Learn to Match the vibe

   Learn to speak their language, “Talk to them in their voice… When they feel like your vibe is just like theirs, they’ll be more likely to respond”.

3. Show your proof of expertise

   Don’t just tell your potential client how you can help them—show them, too. You can do this by providing examples of your past work with proof.

1. Writing Email for Clarifying Deliverables

   Hey [client],
   Thanks for reaching out about this potential partnership! Before we make things official, I’d like to get a better understanding of what you’re looking for and the scope of work involved.
   Could you kindly clarify the points below?
   1. What’s the target word count for this project? My rate is [per-word rate].
   2. What’s the end goal for this project and the timeline you’re envisioning?
   3. Do you have any examples of similar past work to share—or published work by other brands that exemplify the tone/style you’re looking for?
   Here’s a bit more about how I work:
   - Once we have the project details nailed down, I’ll send along a contract.
   - On average, I take [number of days] after the contract is locked to submit a first draft.
   - My fee includes X number of revisions, and on average, it takes me X number of days to complete them.
   - If revisions are extensive or the project needs a complete rewrite, I charge X.
   - If you need this project sooner, my rush fee is X.
   Thanks and looking forward to working together!
   [Sign off]

2. Writing Email for Declining the project

   Hey [client],
   Thanks so much for thinking of me for this project. I’m currently operating about 2-3 weeks out for new draft deliveries, particularly those that involve [original reporting, in-depth research, etc.].
   Unfortunately, your requested deadline is going to be too tight given my current bandwidth. I want to be sure I’m able to deliver content that’s up to both our quality expectations and standards.
   Can we revisit this partnership [next month, in two weeks, etc.] with a little more lead time?
   Thanks for your understanding,
   Thanks, Regards
   <Name>

3. Inform the client about the vacation

   Hey [client]!
   Hope you’re well today. I wanted to let you know about some out-of-office time I’ve got scheduled for [dates].
   I won’t have access to email during this period—so please keep these dates in mind for any upcoming assignments, as well as for edits on existing work.
   I’ll be around until [date] to handle anything that comes up, and I’ll return on [date].
   Just wanted to give you a heads up! Thanks and hope you’re enjoying your [season/month].
   [Sign off]

That's it for this week! We will be back with more tips and templates next week!

Hope you make the most out of these. All the best 🙌

So, What’s next? 👀

Now that you have these cold email templates, start leveraging these for landing opportunities by sending cold emails with your proof of work using Fueler

Drop a DM at FuelerHQ if you need any help in this.