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Blogs by otaku - Coding Otaku · Apr 24, 2026

Ownet

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I had to explain what ownet.org is to someone non-technical recently, this is what I could come up with.

IndieWeb Ethics

Here is the problem:

  • Assume you have an account in some social media (let’s call it Banana)
  • You are well known in Banana
  • The makers of Banana decided to ripen it, adding more flavours
  • many people started using/consuming Banana because it is so good
  • makers of Banana decided to add some fertilizers that add dark patterns (ads, mandatory ID upload, etc)
  • you decided to leave Banana for good
  • You can’t leave because all your content is in Banana, and so are your friends
  • You ask everyone to switch to Mango, but most of your circle don’t want to switch or install yet another app.
  • Your options are now to Stay with Banana or to Use Banana and Mango
  • The makers of Mango decided to ripen it, adding more flavours, and the story repeats.

The idea of my project (ownet.org) is that, you don’t need to depend on makers of a product.

  • Assume you want to use my platform - let us call it Pineapple

  • You get two options

    1. I can give you everything you need for it except the land to place it for free
    2. The only thing you need to own is how people find your Pineapple: the address/domain (like example.com)
  • No matter which option you choose, you get the following:

    • easy backup/restore of all your posts and images
    • any post you make is send to Banana and Mango too if you prefer
    • If people like your post or reply to it through Banana or Mango, you see it on Pineapple
    • If you mention people using other Pineapple in yours, they can be notified with a single click so they will know you are talking about them.
  • I decided to ripen Pineapple, adding more flavours

  • many people started using/consuming Pineapple because it is so good

  • I decided to add some fertilizers that add dark patterns to Pineapple (ads, mandatory ID upload, etc)

  • If you are on my land:

    • you take your Pineapple and leave the land, so your pineapple won’t get darker
    • You move to a new land, but you keep your address/domain because that’s how internet works
  • Someone started maintaining the Pineapple fertilizers without dark patterns, and it is much better than mine. You get their fertilizers instead of mine.

  • You didn’t have to tell anyone you moved because your address is the same.

It needs more work, but this is what I have got for now, at least she started feeling hungry after reading this, which is a progress… I think.

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