The Value of Being Generic Within a Niche

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The Minimalism Life® project, now eight years in the making, began as an experiment. Slowly, we've defined our purpose, gained a respectable readership, acquired valuable assets, and developed a timeless design language. The process hasn't been easy; in fact, it's been bloody challenging, especially considering this is a side project. Yet, I sometimes revisit an important reminder of a very…

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