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The Closing Line · Aug 17, 2026

The Cashout: New Jersey Maintains Brisk July Pace For US Sports Betting Revenue

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Eric Ramsey, Dustin Gouker · The Closing Line

The Closing Line provides gambling industry data and analysis in The Cashout every week to paid subscribers, along with a news roundup for free subscribers.

July’s sports betting performance is coming into focus with the addition of a few more data points last week, including another strong report from New Jersey.

But first, the gambling news:

  • DeWine called for a prop betting ban a year ago. Little has changed in Ohio (Signal): “As Major League Baseball last July announced the suspension of two Cleveland Guardians pitchers in a sports betting scandal that would escalate into a federal wire fraud case, Gov. Mike DeWine made a bold proclamation.

    He said it was time to ban ‘all’ prop bets, referring to bets on events that occur within a sport, like whether a given rush play will yield more than 7 yards or who will lead after the first half of a basketball game.”

    • “DeWine has since narrowed his focus to “microprop” bets, referring to bets on events within a single play, not a full game, usually controlled by a single player. These, especially for non-desirable outcomes like a missed shot, are seen as uniquely vulnerable to manipulation.”

    • “Even with the slimmed down focus, Ohio hasn’t imposed any new limitations on the kinds of bets that books can offer. And only MLB has agreed to restrictions on pitch-level wagers, an agreement that can be dissolved without state input.”

    • 🔍 Sports leagues are not exactly eager to shut down these player props that have become such a fantastic funnel for fan engagement — first from fantasy sports and now from expanded sports betting. DeWine’s scaled-back approach does seem like a more reasonable proposal when it comes to combatting potential impropriety, and perhaps even inevitable in light of the recent issues. It’ll be interesting to see where the NFL ultimately lands on this.

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  • FanDuel and GeoComply Renew Strategic Partnership with New Multi-Year Deal (press release): FanDuel Group, North America’s premier online gaming company, and GeoComply, the global leader in geolocation and identity intelligence, today announced a multi-year renewal — extending a relationship that has supported FanDuel's growth from a single state to over two dozen states.

    • By combining advanced KYC and identity verification tools, enhanced diligence and more, GeoComply helps FanDuel verify customer eligibility, accelerate registration, strengthen compliance safeguards and prevent fraudulent activity before it occurs.

    • GeoComply will also commit dedicated forward-deployed engineers directly to FanDuel's product and operations teams, deepening the use of location & device intelligence, behavioral signals and real-time fraud detection.

  • Caesars proxy filing details months-long bidding war between Icahn, Fertitta (iGaming Business): “In late May, news broke that Caesars Entertainment was being acquired and taken private by Fertitta Entertainment in a deal valued at $17.6 billion when factoring in assumed debt. The acquisition represented the most significant move in the US casino industry in several years, perhaps since the last time Caesars was acquired by Eldorado Resorts in 2020.”

    • “Rumours surrounding a potential Fertitta acquisition had percolated for months before the deal was finalised. After the announcement, a second storyline then popped up in the following weeks – Carl Icahn, the billionaire activist investor who shepherded Caesars to the Eldorado deal before cashing out, was back in the mix as a competing bidder.”

    • “According to the filing, the timeline actually extended back to 2025, with several rounds of competing offers and discussions between the three stakeholders, and even a mysterious fourth. Icahn, as it turns out, was also the first to approach Caesars about a deal, not Fertitta.”

  • Missouri has $5 million a year to combat sports betting addiction. It’s not spending it. (St. Louis Post-Dispatch): “When Missouri voters legalized online gambling two years ago, the state pledged $5 million a year to combat addiction.

    Now, nine months into its first year, Missouri has spent a fraction of that: The state’s Compulsive Gaming Prevention fund has sent just $636,166 to efforts to curb addiction, according to the Missouri Gaming Commission.”

    • “Missouri Gaming Commission Executive Director Mike Leara said the state Department of Mental Health, which is in charge of spending the money and creating the prevention network, is still building its systems.”

    • 🔍 I recall this same sort of thing happening in the District of Columbia a few years ago too, and it is just as unacceptable now as it was then. No excuses. A worrying piece of context: Since the launch of legal sports betting last December, Missouri has the highest parlay share (37% of handle; 54% of tickets) and the highest parlay hold (24%) of any market that reports these data points.

  • Hard Rock Bet Rolls With The Fort and APP (press release): The Fort, the Fort Lauderdale destination widely regarded as America’s top pickleball venue, and the Association of Pickleball Players (APP), owner operators of the APP Tour, the official tour of pickleball, today announced a strategic partnership with Hard Rock Bet, the only place to legally bet on sports in Florida.

    • The partnership puts Hard Rock Bet at the center of daily life at The Fort, which serves as the official headquarters of the APP. The marquee grandstand court, where the biggest matches take place, is now the Hard Rock Bet Violet Court.

    • Hard Rock Bet also serves as presenter of The Fort’s headline social events and The Fort’s biggest tournament of the year – the 2026 APP Tour Championships (December 3-6) – serving as both presenter and Official Sports Betting Partner of the APP Tour.

  • Latest from Straight to the Point:

  • LuckyLand Slots Leaving US Market, Though Luckyland Casino Remains (Casino Reports): “Amid a worsening landscape for sweepstakes-style casino gaming in the U.S., with six states having passed anti-sweeps legislation this year, one of the most recognizable names in the vertical, LuckyLand Slots, has informed customers that it will soon be shuttering.”

  • Wipfli report finds tribal casino revenue up 16% in 2025 as margins tighten (CDC Gaming): “The annual study, based on responses from 113 tribal casinos across 18 states, found average casino revenue increased by $14 million, or 16%, from the previous year. At the same time, operating expenses consumed a larger share of revenue, rising from 73.59% to 74.50%. Average net profit margins declined from 26.12% to 24.50%.”

  • Award-winning Nevada gaming reporter Howard Stutz plans retirement (The Nevada Independent): Stutz started covering the industry in 1987 and joined The Indy full-time in 2021.

    • More from Jon Ralston: We were lucky to have Howard Stutz (and journalism was, too)

    • 🔍 If you’ve been around gambling for any length of time, you’ve read Howard Stutz. The Hall of Famer journalist from Nevada has been covering this industry just about as long as I’ve been alive, still breaking news as recently as Friday night. Just wanted take a moment to wish Howard well.

Here’s what’s on tap:

  • More sports betting numbers for July

  • Kalshi trading volume update

  • App rankings for apps in sports betting, gambling, sweepstakes, fantasy sports and prediction markets

As always, you can check out The Handle (premium paywall) for more detailed sports betting data.

Read the original on closingline.substack.com

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