Hey squad,
Anthropic dropped Claude Opus 5 at about half the price of Fable 5, and Google shipped Gemini 3.6 Flash that burns 17% fewer tokens than the last one. LFG. The frontier keeps getting less expensive to run, which means the “how much will my api bill run?” math needs to be updated.
In other news, a survey on ranking in ai search made the rounds (45 studies), and it essentially said: no technique reliably works yet. Everyone’s out here selling GEO playbooks, and the research says there aren’t any proven techniques yet. I’m not saying ignore ai search, but be suspicious of anyone charging you for a guaranteed formula, because the data doesn’t have one.
Ok let’s go.
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Claude Opus 5 landed and undercut its own big sibling. It beats Fable 5 on eight of thirteen benchmarks at about half the price, keeps the 1M token context window, and adds a low/medium/high effort toggle so you can trade cost for horsepower per task. It's the default on Max, and voice mode now spans Opus and Sonnet. For anyone running real marketing work through Claude, the cost-per-smart-token just dropped a lot.
Google's new workhorse is cheaper too. Gemini 3.6 Flash shipped July 21 as the new default in the Gemini family. It uses ~17% fewer output tokens than 3.5 Flash, moved its knowledge cutoff to March 2026, and dropped the output price. Google also teased Gemini 4. The model price war is very much on.
HubSpot launched Agent Hub as the one place to deploy and monitor AI agents across marketing and sales service so they share customer context instead of stepping on each other. Agent Builder is a low-code canvas so non-technical folks can build their own.
Turns out nobody has cracked ai search ranking. Surprise surprise lol. A new academic survey reviewing 45 GEO studies concluded that no technique consistently improves organic discoverability, traffic, or business outcomes across ai platforms.
Google’s AI Max is being spotted rolling into Standard Shopping campaigns this week (an early look, Google hasn't made it official), bringing conversational query matching, auto-generated ad copy from your feed, and final-URL expansion to product ads. On its latest earnings call Google touted a ~15% conversion lift for AI Max and Performance Max accounts.
Monday.com - cut 20% of staff to restructure around AI agents.
Disney - opened an ai video ad tool. Disney Ad Creative Studio (closed beta) turns your logo, product shots, and brand guidelines into connected-TV video ads.
ChatGPT Ads - added eight things marketers actually wanted: conversion-based bidding, geo exclusions, and bulk campaign tools.
Gemini - will be built into Galaxy Glasses (Gentle Monster and Warby Parker designs). A new ai-powered visual search surface is coming soon.
PixVerse raised $439M - Alibaba led a big round for the ai video startup behind PixVerse (150M+ users, valued over $2B). The money keeps flooding into ai video, which means the creative tools in our stack are about to get better/ cheaper.
machine yearning engineer@confusionm8trix
just heard a youth say “on claude” instead of “on god”
6:47 PM · Jul 22, 2026 · 3.96M Views
594 Replies · 5.26K Reposts · 122K Likes
Andrej Karpathy@karpathy
One pattern I find useful for working with LLMs is a nice long ramble session. Sometimes the LLM needs more bits to understand what you're trying to achieve, but you're too lazy to type them. In these cases I like to lean back, switch to /voice and just ramble for like 10
4:53 PM · Jul 21, 2026 · 3.67M Views
2.29K Replies · 3.96K Reposts · 47.9K Likes
Jensen Huang@JensenHuang
For my first post, I’m sharing a letter @nvidia signed on why open models matter. AI will transform every industry, power every company, and be built by every country. Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.
1:18 PM · Jul 24, 2026 · 59.3M Views
15.8K Replies · 28.7K Reposts · 167K Likes
Fish Audio@FishAudio
Today we’ve raised $52M Seed and we are announcing the public launch of S2.1 Pro. >It can clone a voice from 5 seconds of audio >2x faster than Cartesia & 1/6th the cost of Eleven Labs >most expressive model with word level control over emotion, intonation, pacing etc We
5:13 PM · Jul 28, 2026 · 2.16M Views
943 Replies · 5.35K Reposts · 2.59K Likes
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