So… why not just use Wix?

A lot of people think it’s questionable that I decided to build a website business in 2026.

The market is oversaturated. Everyone has a website builder. My Instagram feed is basically just Wix, Framer, Squarespace, and agencies promising the same thing in different fonts.

The question I get a lot is:

“If you build websites, why can’t I just use Wix?”

And honestly, it’s a fair question.

I come from non-profits and campaigns. And one thing I saw over and over again was this moment where someone would say:
“How the hell do I actually do this?”

They’d try their best. They’d use the tools.
And they’d still end up with something half-finished, half-working, or quietly abandoned.

“I’ve put it on a few random pages.”
“I’m not really sure how it works.”
“I’ll come back to it later.”

Small businesses face the exact same thing.

There are loads of new AI tools now too. They’re genuinely impressive, no hate there. My own sister works at a company building great AI website tools using similar tech.

But here’s the real question I keep coming back to:

Does my barber want to come home after a long shift — running the shop, sweeping hair, dealing with customers, and then sit at a laptop writing website copy?

If websites were really easy, businesses wouldn’t keep calling me.

And it’s not their fault. They shouldn’t have to care about this stuff. They should be working on their business, not fighting tools that were supposed to save them time.

So with my business partner Kyddy, we built something deliberately simple.

1. You sign up.

2. You answer a form.

3. We build the website and launch it with you.

After that, if you want changes, you just text us on WhatsApp.

That’s it.

Under the hood, there’s a lot going on: a little bit of automation, optimisation, but the point is that our clients never have to see it. Everything is written, checked, and refined by us. And if a business needs a custom feature, we can implement that too.

Right now, we’re focused on service businesses that rely on enquiries: barbers, beauty studios, electricians, trades, repairs.

But I don’t think this stops at websites. I think there’s a much bigger opportunity to build tools and systems that actually make sense for small businesses, things that reduce mental load instead of adding to it.

Technology is powerful.
But it’s also complicated.

And I don’t think most people should have to worry about it at all.