Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Behind every tagline, there’s a story and a process. In this episode of Circana Unpacked, Circana’s Chief Marketing Officer Misty Muscatel Davis unpacks the strategy behind the organization’s own rebrand nearly four years ago and shares advice for marketers as they establish and enhance their identities in an increasingly complex market.
We’re talking style in the latest episode of Circana Unpacked. Circana fashion pros Kristen Classi-Zummo, Executive Director and Industry Advisor, Apparel, and Beth Goldstein, Executive Director and Industry Advisor, Footwear and Accessories, join the conversation and unpack fast-growing categories, consumer behaviors, and market signals shaping decisions across apparel, footwear, and accessories.…
How can companies achieve real measurement, meaningful household growth, and true accountability in a fragmented, fast-moving marketplace? That’s one of the biggest questions and pressing challenges facing brands and retailers today. In this episode, Cara Pratt, President, Global Retail and Media, at Circana, is joined by DeeDee McCoy, Director of Omnichannel Marketing at Chomps, and David Parisi,…
Dynamics are always shifting in the CPG world, and in today’s market, avenues for growth range from health and wellness to AI-driven personalization to a renewed focus on fundamentals. Wei Lin Wong, Circana’s president of CPG, joins the podcast to share the latest ripple effects of GLP-1 medications and explore other opportunities for businesses still navigating stiff headwinds.
Even as uncertainty continues in the overall marketplace, foodservice operators have reasons for optimism and opportunities for growth. David Portalatin, SVP and industry advisor, food and foodservice at Circana, joins the podcast and unpacks what’s happening – and could happen – in the away-from-home arena.
Television is entering one of its most consequential moments, as marketers face more choices, faster innovation, and higher expectations for accountability. This episode brings together Dave Slowik of Circana and Chris Grillo of Tubi for a focused conversation about how TV is evolving into a more accountable, commerce-connected growth engine and what planners should prioritize during this Upfront…
Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecedented multigenerational marketplace. Building on CEO Stuart Aitken’s recent emphasis on the importance of life stages in the modern market, Sally dives into key trends and actionable insights for brands looking to connect with…
Circana’s President and CEO, Stuart Aitken, joins the podcast and unpacks: The ways in which AI is becoming embedded in everyday decisions, transforming how consumers live and how businesses operate. How consumers are showing remarkable resilience and intentionality in today’s dynamic marketplace. What businesses need to know about navigating an unprecedented six-generation landscape. Stay tuned…
There are more stories to share from Circana’s New Product Pacesetters , our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product launches. From grandma bands and pickleball tournaments, to merch and in-store engagement, learn what successful connection looks like. Highlights:…
For the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CPG) marketplace. While sustainability-marked products in the U.S. continue to gain share, their research shows that shares of sustainability-marked products are much larger in the UK and Germany. This episode dives into the…
