Customizing CIAM: Look and Feel, Workflow, Integration

Heya,

I want to talk about three different kinds of customization that matter for CIAM systems. But first, let’s talk about why customization matters at all.

I frequently compare CIAM systems to database, but unlike a database, users directly interact with what a CIAM system provides. They will see and enter information into your sign-in page, your sign-up page, and other flows your CIAM system supports.

Therefore, you need to be able to customize a CIAM system in ways you likely wouldn't care about for a database or message queue.

Let’s talk about the three ways I’ve seen customization occur.

The first is look and feel customization. As I mentioned above, your end user, or your customer, sees the pages and interfaces of your CIAM system. Make sure it looks like your application.

• typography

• colors

• images and logos

• layout

• overall look and feel

Some CIAM systems offer limited customizability, such as adding a logo and picking some colors. Others offer the ability to make every page look exactly like your design team wants.