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The kids have a saying, “ let me cook.” I have a saying too: “ let me shop.” When you visit a DTC website, you’re hit with multiple notices within seconds. Cookie consent, discount popups, SMS subscriptions, chat bubbles, and browser notifications. It happens fast. 79% of popups on the retail sites studied appeared within the first 30 seconds. 1 Instead of seeing the product you came for, you…
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