
When Blocking Bots Becomes 3D Chess
When “block all” or “block none” approaches are potentially risky, what do you need to do?
Solving Search Marketing Problems
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When “block all” or “block none” approaches are potentially risky, what do you need to do?

Understanding AI Agent Standards: The Essentials

Can we learn/infer anything about the prompt/inner workings of ChatGPT’s search when sources change?

If search marketing was walking a lit street, in the age of AI it can feel like we’ve been plunged into darkness

SEOs love tools. Perhaps to a fault.

Every few weeks I end up with a collection of tabs that all seem unrelated until a common theme emerges. Lately, that theme has been simple…

People often mistake Agentic AI as a magical power that can achieve wonders. But can it really?

A significant moment or an anti-climax which won’t change anything?

Curiosity is a competitive advantage - join me on the journey.