Marketing ideas, startup opportunities and general musings on building businesses.
A quick intro: This is the first post I’ve written in quite a while, but it’s also the first time I feel like I’ve had a chance to breathe this year. I’m on a “vacation”, although it stops feeling like
It has never been easier to sell a project you create, but the task is daunting when you first start planning. Many entrepreneurs get discouraged at the process, but once you know the rhythm of the selling process, it makes the entire thing much easier. Here's the process
This is intended to be a primer on how I manage teams. It will be continually updated as my views evolve. Last edit @ Sun Jun 13 2021. The reason I decided to write this is that I have seen what really poor management can do to a team and it
Shopify is one of those special companies that grew from humble beginnings (the backend for a snowboarding startup) to eventually begin to challenge one of the largest companies in the world, Amazon. People tend to underestimate the company and I’m going to try not to here. Shopify is
For those of you that don’t know, Fast is a one-click and login checkout tool. To date, they’ve been primarily focused on ecommerce sites which puts them up against the likes of Shop Pay, Apple Pay and other simple purchase solutions. They have a nifty
I took a deep dive on freemium pricing and decided to document it in this post. Why freemium? I think it’s how the little guys can win against market leaders. Basically, it’s how you kill a unicorn. Notion, Figma, Canva, Mailchimp, and Segment. What do all
This article was written entirely by GPT-3 via prompts generated from Snazzy AI (machine learning for marketers). Introduction The next revolution in artificial intelligence is upon us, albeit without a great deal of fanfare. Finally, GPT-3 is capable of generating high-quality text. With applications in translation (also
There are a number of ways to determine when you’ve hit the right pricing tiers or product cost. Customers won’t complain too much about the cost, you’ll have a steady stream of orders, your conversion rate will be above 1% and the sun will
If your goal is a side project that could eventually turn into a full time gig, a SaaS is still one of the best options for technical founders. At this point, it’s probably one of the best options for non-technical founders as well. If you’re
If you run paid ads for a business in 2020, you’re typically active in at least Google Seach and Facebook. These are the two main ad networks businesses tend to use to scale their paid marketing. The difference is one of them has their thumb on the scale.
I’m fortunate enough to work for distributed organizations that fully embrace remote work. However, even with a remote team already established and practices in place, the quarantine still rocked the ship. Our team is a diverse group of people, with extroverts that thrive on face to face dialogue
So let’s start with the basics. First off, B2B SaaS Marketing is a different beast than anything else you may have encountered in the paid media world. If you’re used to selling DTC products via Instagram, you’re in for a bit of a shock.
I’m a marketer, I market things. I’m also a human being, like the rest of you. That means we don’t do shitty things if we can avoid it. Especially right now. Here are a few tips to not fucking forget while doing your normal
Lately, I’ve grown frustrated with the amount of clothing that crowds my drawers and hangars but is only worn occasionally. I, like many people, have too much clothing that I’ve clung onto. Old t-shirts with previous company’s branding all over them, gifted clothes