Here I come with a controversial topic.
Men agree that money makes them more attractive, whereas women sometimes have a hard time admitting they find wealthy men more enticing than their less well-off peers. In my experience, this is specially true in countries such as Spain, where third-wage feminism permeates the public opinion of young, single women.
They’re not shallow enough to be drawn to affluent men—or so they think. But what does research on the topic say about it? Let’s find out.
A recent study carried out in Sweden—a gender equality haven—found out that men who win the lottery are 30% more likely to marry and 40% less likely to get a divorce. For women, the data tells a whole different story. Female lottery winners are almost 100% more likely to get a divorce in the short-term. However, there was no influence on long-term chance of divorce.
While we can’t extrapolate these findings to the general population, it supports my initial claim. Women are attracted to men who are doing better than them—which is known as hypergamy. This is remarkable because it happened in an egalitarian country like Sweden, where patriarchal influences are minimised.
Another fascinating fact: as men make more money, marriage stability increases. But as women make more money, it decreases. Do men feel threatened by their wife’s increasing financial independence? Or do women feel they can do better as they become more well-off?
We think of ourselves as sophisticated, rational decision-makers, but our sexual preferences haven’t changed a lot in the last one hundred millennia.
“We have paleolithic emotions, medieval Institutions, God-like technology.”
— E. O. Wilson
How can you apply this to improve your decision-making?
Facta, non verba: people say things to support the narrative they have of themselves. This is especially true in controversial topics. People will always tell you bullish*t to be socially liked. But their actions shape their behaviour, which often clash with their narrative. Pay attention to behavioural tendencies, not words.
If you’re a man, don’t marry, or at least sign a prenup: in most jurisdictions, marriage is both a legal and financial liability for men.
If you’re a successful single woman, lower your expectations: sure, you deserve someone as successful as you, or even better. But statistically speaking, the more successful you are, the smaller your dating pool will be—because you’ll be naturally attracted only to men doing better than you.
Some months ago I shared on my newsletter that I started a new business on Amazon FBA. Well, after 6 months talking with suppliers, receiving samples, making quality inspections and producing the inventory, everything’s ready. I’ve finally launched my first product and it’s available for sale on Amazon US. You can check it on my website, in case you’re curious.
It’s a pity I won’t be able to get sales for Christmas, as I didn’t arrive on time to get enough reviews to run marketing campaigns. But I’m happy everything’s up and running. Now I will be able to start generating some recurring income with a minimal time commitment and scale as much as possible.
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