The AI Prototype Trap
We have become extraordinarily good at making things that look finished. The dangerous bit is everything that comes next...
Practical, direct, and clarity-building insights on Product, technology, AI, data, leadership, strategy, and transformation. Written by a portfolio CPO working in private equity. Real-world playbooks, battle-tested frameworks, and sharp lessons learned.
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We have become extraordinarily good at making things that look finished. The dangerous bit is everything that comes next...
Why better customer insight starts by getting closer to actual customers...
And we’re making some very long-term decisions as though we do...

A round-up of my thinking, approaches, models, frameworks, and musings on the subject of change...
Why the best innovators aren’t trying to maximise their success rate...

Where (or, rather, who) my inspiration often comes from...
What I’d tell someone starting their career today...
AI has democratised good design - the question is whether it’s also quietly eroding great design...

The older I get, the more convinced I become that my best professional decisions are made nowhere near my desk...

The role hasn’t disappeared - it has evolved - stop optimising for yesterday’s version of Product Management...

Product Due Diligence proves you can win, Technical Due Diligence proves the tech can deliver...