Welch’s has unveiled its latest innovation: Welch’s Grape’ade. This new, refreshing juice beverage, made from crisp Niagara green grapes, offers a balance of real fruit flavor without added sugar, promising a thirst-quenching experience with every sip.
Packaged in convenient 16oz bottles, Welch’s Grape’ade is free from artificial colors and sweeteners and comes in three delightful flavors: Strawberry, Mango, and Green Grape. Each variety boasts a refreshing burst of real fruit juice flavor with half the sugar of traditional ‘ades.
To promote this new beverage, Welch’s has launched the "Got the Quenchies? Grab a Grape'ade" campaign. The term "Quenchies" encapsulates the intense craving for refreshing hydration that many consumers experience but have struggled to describe—until now. With its light and invigorating profile, along with its convenient packaging, Welch’s Grape’ade is a convenient, on-the-go solution to tackle thirst cravings.
Starting June 1, all three flavors of Welch’s Grape’ade will be available in juice aisles across retailers and at all Publix locations in the Southeast US, with a national rollout planned for early 2025.
Image via Welch’s
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