Do You Really Know What You’re Selling?
Sell the Change, Not the Product: A Marketing Lesson in Innovation. The difference between what a company makes and what a customer is actually buying.
Channing Bailey's Desk
Short, sharp writing on brand, marketing, and creativity from CMO and professional illustrator.
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The Attribution Gap: The Spreadsheet Gets the Credit
Why the spreadsheet gets the credit for value created elsewhere
The Hidden ROI of a Great Tagline
Understanding Brand ROI, Long-Term Value, and Why Brand Investments Are Often Judged on the Wrong Timeline
What People Ask For Isn’t Always What They Choose
Growth. Innovation. Transformation. Most people know what they want. The challenge is choosing what it takes to get there.
Brand Infrastructure
Why Purpose Fails Without Governance — and How Durable Brands Are Built to Last
The Biggest AI Risk: Brand Fragmentation at Machine Speed
AI adoption is outpacing brand governance by 6–12 months. Five shifts executives must make to build infrastructure before velocity.
Welcome to Channing's Desk
Welcome to Channing’s Desk—where brand strategy meets creative execution, and where I think out loud about what it actually takes to build something that matters.
Big Budgets Are Overrated. Give Me Hunger.
What Big Budgets Can't Buy: The ROI of Hunger
The Strategic Courage Gap: Why Smart Teams Do Everything Right—Except the One Thing That Actually Matters
You already know the answer. Here's why you're avoiding it and why doing the hard thing is easier than you think.
Why I’m Writing NOTES
Short, sharp writing on brand, design, culture, and building for the long game.