Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel…
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In this episode of the Channel Smart Podcast , Kathleen Martin speaks with Elisabeth de Dobbeleer and Jason Gallo from Cisco about the increasing complexity of the channel and how Cisco is responding with the Cisco 360 Partner Program. They discuss the program’s co-design approach, shaped directly by partner feedback, and how it introduces new opportunities for partner profitability while…
...Your Partners Can't Sell Your Stuff If You Don't Teach Them How. In this episode of Channel Smart , Janet Schijns, CEO of JSG, takes a candid look at why many vendors struggle to drive partner-led revenue and what they can do to change it. Based on conversations with hundreds of technology vendors, distributors, and channel partners, Janet breaks down the real reasons partners hesitate to sell…
If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart , Laura Steward sits down with Max Joseph , Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re…
In this power-packed episode, we connect with Clark Peterson —one of the most connected minds in cloud communications and Chairman of the Cloud Communication Alliance —to uncover how forward-looking vendors are putting channel-first thinking behind their AI strategies. From smarter partner targeting to AI-optimized go-to-market plays, this conversation delivers insights that help partners,…
In this episode of the Channel Smart podcast, Janet Schijns speaks with Elizabeth de Dobbeleer and Jason Gallo from Cisco about why the Cisco 360 Partner Program is a channel-smart move for partners. They discuss how Cisco is evolving its partner ecosystem to reflect the realities of today’s market, shifting away from traditional resale models to a value-based approach that rewards capabilities,…
In this episode of Channel Smart, our CEO, Janet Schijns , sits down with Channext's VP of Revenue, Alex Whitford , for a dialogue that explores why the "Long Tail" is the fastest way to grow an organization's channel revenue. They tackle: What is the Long Tail advantage? Janet and Alex discuss the perception and misperceptions of the Long Tail among vendors, the steps to building an effective…
In the latest episode of Channel Smart, we welcome JSG's President, Meredith Caram , who sits down for an insightful discussion with Gregg Linde , Head of America's Field Marketing at Check Point Software Technologies Ltd, Partner Marketing refers to strategies and practices focused on collaborating with business partners to enhance mutual growth and success. It's about creating and nurturing a…
The podcast "Navigating the 2024 Channel" hosted by Janet Schijns , CEO of JSG , offers deep insights into the tech world's evolving trends for 2024. It focuses on practical strategies for vendors and partners, covering topics like exploring new routes to market, revamping partner programs, and leveraging AI in program automation for vendors. For vendors, suppliers ISVs and providers, Janet…
In this latest episode of Channel Smart, JSG Director of Social Media , Vlad Krause , is joined by JSG’s CMO/COO, Barb Goworowski to interview Quebec’s Rising LinkedIn Influencer in the IT space, Simon Robert , CEO of MD Informatique . Social selling is the process of using social media platforms to connect with potential customers, build relationships, and generate leads and sales. It's a…
In this latest episode of Channel Smart, we welcome back Janet Schijns, the CEO & Co-Founder of JSG , who sits down for an insightful interview with Steven Karachinsky, the CEO & Co-Founder of ZIRO . Often, the channel journey is narrated from the perspective of Telecom and Solution Providers. As the newest darling of the MSP world, Steven shares the unique MSP perspective of the channel…
