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The Founding Designer

I've spent over 15 years leading product design at high-growth startups - learning how products succeed, but more importantly, where they fail. This newsletter is for people who see design as an unfair advantage in building better businesses and products.

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The Last 20% and Who's Asking Why?

Everyone can build now. Almost nobody stops to ask if they should.

Design for the Gap: Why the Best Designers Are Focused on What AI Can’t Do

The most interesting product design work happening right now has nothing to do with AI integration.

This is Figma's "Make" or Break Moment

(Pun intended) Figma's AI offering Make has gotten substantially better, but is it enough to keep up with other innovative AI-native design workflows?

Craft, Stewardship, & Choosing Your Own Destiny in a New Era of Design

What do product design careers look like in this new world of AI? I think it's more excitement than doom and gloom.

Design Culture is a Lagging Indicator of Product Success

Why the fastest-moving startups treat design as competitive advantage, not a department

Why Most Designers Will Never Influence Product Roadmaps

A practical explanation of how roadmap decisions are really made, and how designers can gain influence

The Rise of The Design Engineer

How AI, Vibe Coding, and Collapsing Roles Are Reshaping Product Design

Stop Waiting for Permission

Most designers believe impact comes later. And then it never does.

The AI Gold Rush Is Teaching Founders the Wrong Lessons

Insane MRR goals, creating leverage, and choosing what (and who) to build for

Designers Make Exceptional Entrepreneurs, But...

How designers think, decide, and build applies exceptionally well to entrepreneurship, but few actually make the jump