
The Last 20% and Who's Asking Why?
Everyone can build now. Almost nobody stops to ask if they should.
I've spent over 15 years leading product design at high-growth startups - learning how products succeed, but more importantly, where they fail. This newsletter is for people who see design as an unfair advantage in building better businesses and products.
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Everyone can build now. Almost nobody stops to ask if they should.

The most interesting product design work happening right now has nothing to do with AI integration.

(Pun intended) Figma's AI offering Make has gotten substantially better, but is it enough to keep up with other innovative AI-native design workflows?

What do product design careers look like in this new world of AI? I think it's more excitement than doom and gloom.

Why the fastest-moving startups treat design as competitive advantage, not a department

A practical explanation of how roadmap decisions are really made, and how designers can gain influence

How AI, Vibe Coding, and Collapsing Roles Are Reshaping Product Design

Most designers believe impact comes later. And then it never does.

Insane MRR goals, creating leverage, and choosing what (and who) to build for

How designers think, decide, and build applies exceptionally well to entrepreneurship, but few actually make the jump