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The Carlos Ethos

Leadership frameworks and unfiltered insights from forty years running global companies.

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Managing Up

How to Work With Your Boss

Impatience as an Instrument

Knowing When to Push and When to Wait

Seeking Discomfort

Why it Matters and How to Build it as a Skill

The CEO Who Is Everywhere Is Running Nothing

A specific failure I have watched repeat itself across industries and company sizes

From Transformation to Continuity

How to sustain momentum in business transformations

The Accountability Deficit

Why Most Leaders Avoid It and What It Costs Them

Advice to the Youth

What I Would Tell the Next Generation of Leaders

Sustainable Performance

Why I Don’t Believe in Burnout

My #1 Negotiation Principle

What 40 Years of High-Stakes Deals Taught Me

The MENA Potential

The opportunities the MENA holds, and what the next generation of leaders needs to do differently.

The Succession Plan That Ran Itself

The most powerful talent tool in your organization costs nothing and most leaders avoid it

Frugal Engineering: Doing More With Less

The $5,000 car and why constraint is an underrated driver of innovation.

The Best Diversity Argument Is a Performance Argument

How I took Nissan from 1% to 5% women in management, and why the same logic applies to every underrepresented group in your company.

AI and the Future of the Executive Assistant

On AI elevating roles and the skills of the future.

Mobility in Focus: Markets, Policy, Strategy

Insights from my conversation with ElektroAuto News on China’s strategy, Europe’s policy failures, and the path forward for Western automakers

When Public Policy Works Versus When It Fails

Sharing clear patterns that separate successful state interventions from catastrophic ones

Creating Innovation Inside Bureaucracies

Sharing my 5 principles for breakthrough change in large organizations

Beyond Batteries: Why China Leads the EV Race

This newsletter examines how China captured 60% of the global EV market despite the West's technological head start. I highlight how China's lead is about superior business model execution.