Every startup begins with an idea.
But very few successful startups finish with the same one.
That is one of the biggest lessons from our latest Founder Friday conversation with Andy Bird and Steve Baker, co-founders of Toggle. Their story is a reminder that entrepreneurship is not about protecting your first idea. It is about learning, adapting and solving a real problem for real people.
For first-time founders and early-stage investors, their journey offers valuable insights into product development, customer validation and building a business with long-term purpose.
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