The Marketing Data That Proves Relationships Still Win

Every year, businesses invest more time and money into new marketing tactics, hoping the next platform or technology will unlock growth.

But what if the data points somewhere much simpler?

In today’s Under the Hood, Mike Garrison reflects on research shared by Michael Kitces comparing marketing activities by both usage and revenue generation. The findings reinforce something many successful business owners already know: referrals, networking, and authentic relationships continue to outperform transactional marketing.

If you’ve ever wondered whether relationship marketing can truly scale, or whether you’re spending too much time chasing tactics instead of building trust, this episode is worth your time.

Watch the video below, then ask yourself one question:

Are you marketing like a person… or like a platform?

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