Everyone talks about branding.
But for most professional service firms, branding isn’t the growth strategy they think it is.
In today’s Under the Hood, Mike shares why copying Fortune 500 marketing is often a losing game for smaller businesses, and why intentional relationships, authentic referrals, and marketing directly to real people consistently outperform passive brand awareness.
If you’re looking for practical ways to grow your business without wasting time or money on strategies that weren’t built for companies your size, this episode is for you.
I know that successful sales professionals and business owners face unique challenges as their careers mature. My goal is to help people like you manage the transition from producer to successful business leader while enjoying life now. To learn more about how we do that, subscribe to Can I Borrow Your Car on Substack.
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🔗 Visit the Strategic Referral Team website
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