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Callum Wale · May 12, 2025

Sciensus Branded Content

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Callum Wale · Callum Wale

A series of high-end branded content across documentary and commercial. Having worked for many years with Sciensus at Electric Egg, we’ve developed a house style, and an accompanying Show LUT.

On-set for a branded shoot. Credit: Electric Egg

Look Development

Sciensus are a healthcare brand delivering medication and treatment to patients in the home. The films need to look warm and inviting, with a level of high-end polish associated with such a large corporation.

A touch of soft contrast, and mild split toning. Also, a push of filmic density to natural colours such as skintone and foliage.

This look responds very well to saturation being dialled up or down on a scene-by-scene basis, dependent on the emotional drive of the subject matter.

LookDev - Before/After

Stills

A selection of branded content shots (1 of 4)
A selection of branded content stills (2 of 4)
A selection of branded content stills (3 of 4)
A selection of branded content stills (4 of 4)

Read the original on callumwale.substack.com

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