Personal site of Callum Birch.
Alistair Taylor was an assistant to the Beatles’ manager Brian Epstein. One day, while visiting Paul McCartney at his home in London, Taylor asked about songwriting. ''Paul marched me into the dining room, where he had a marvelous old hand-carved harmonium' Taylor recalled in his book, Yesterday . 'Come and sit at the other end of the harmonium. You hit any note you like on the keyboard. Just hit…
One of the biggest risks of buying a business is owner dependence . In other words, there's a risk that the new team won't know how to produce the results that made the business valuable in the first place. That's why savvy investors look for systematised businesses - and why savvy entrepreneurs build to sell . With that in mind, a few years ago, I documented everything that gets done in the…
Eugene Schwartz sold millions of dollars of books by mail. He did so before the inter-web - when advertising was 10x harder than it is today. Want to know a secret? He used the same ad writing process every time... ... and you can use it to sell any digital product. Here's how. Step 1: Get a copy of the product First, Schwartz got a physical copy of the book he was selling. If you're selling a…
A journal entry: I’m starting to use this notebook because I want to master the craft of writing. Doing so requires, you know, writing. Lot’s of it. Writing in here is, as the word suggests, writing. So simply putting pen to paper will be good practice. Most of what I write will remain private. That’s ok. Actually, it’s desirable. It’s far easier to write privately — without consideration for what…
In December 2020, I was out of shape. I'd been eating poorly, exercising sporadically, and sleeping like any other father with a newborn baby. Then, to add injury to insult, over the festive period, my wife and I caught norovirus. So we spent a week with vomiting, diarrhoea, and aching joints. When January rolled around, I knew one thing for sure: it was time for change. I had big goals and fully…
Notes on the Art of Authenticity, a conversation between Ramit Sethi and Ron Lieber.
Book notes: On Writing Well by William Zinsser.
How to move through life as smoothly as Madonna's satin gloves.
I’ve identified an opportunity for Kajabi to produce an estimated $286,560 monthly recurring revenue (MRR) or $3.4 million per year. I’ve also developed a strategy - and built the initial marketing assets - to exploit this opportunity for the minimum investment of time, energy, and capital. To be clear: I’m doing this without permission, so I’ve had to make some assumptions about performance…