Chopped creator Keller/Noll preps shortform vertical gameshow

Prolific gameshow format creators Cleve Keller and Dave Noll, whose Keller/Noll production company is behind hit franchises including Chopped, America Says and Flip Side, are turning their hand to shortform.

Keller/Noll is partnering with Atlanta-based Crazy Legs Productions on Do You See What Eye See, a traditional shiny-floor quizshow with micro-episodes designed for mobile audiences.

Do You See What Eye See combines fast-paced gameplay and brand integration opportunities into micro-episodes running less than two minutes each. The team is currently in discussions with a range of global brands regarding sponsorship opportunities and direct integrations into the gameplay.

In each short instalment, contestants race against the clock to solve clues hidden within images created by a group of graphic designers. The categories include movie titles, television shows, songs, books and celebrity names. Contestants must correctly identify three clues within 60 seconds to win.

“Every aspect of Do You See What Eye See was designed for the way audiences consume content today,” said Keller. “The episodes are under two minutes, the gameplay is immediate and engaging, and the format naturally accommodates brand integrations. Most importantly, it’s built specifically for vertical viewing on a phone screen.”

Do You See What Eye See represents the latest project between Keller/Noll and Crazy Legs, which as a full-service production company has provided the creators with its expertise on Georgia’s producer tax breaks and studio-based television series.