After years at the top of the sneaker hypemarket, Nike fell hard. Oversaturated Dunks and Air Force 1s, some odd collab choices, and a few shaky business moves tanked their stock and saw them lose 26% of value according to Interbrand’s 2025 “Best Global Brands” – the second biggest drop after Tesla.
But signs of a comeback are here. Women, a core Nike audience, drifted to Alo and Lululemon for sportswear and Adidas and Asics for sneakers. Now, with collabs from Nike SKIMS to Nike x KNWLS and a new iteration with Martine Rose, Nike is finding its cultural footing again.
The Nike x KNWLS capsule, first teased at Milan Fashion Week, turned heads with knitwear, standout gym pieces, unique bags, and a ballet-inspired chunky sneaker, the Air Max Muse. The collection dropped yesterday on Nike’s (dusted) SNKRS app – and rumor has it, the next surprise is already waiting for us next week…
…and that is a new Martine Rose drop!
Like the KNWLS collab, the MR4 Shox were teased a few weeks ago – not at fashion week, but at a Mortal Kombat tournament where 8-time EVO champ SonicFox got a first look.
They will drop next week (October 30) alongside a few apparel pieces, including three jersey colors, a parka, and more.
And up next: Palace x Nike.
From paparazzi-style campaigns to Alex Consani and bag charms, H&M’s been playing catch-up with moves other brands made a year ago – but this next one’s actually exciting: their new designer collab with Glenn Martens drops next week, and it’s giving Diesel x Y/Project x H&M (in the best way). Finally, a designer collection from H&M that’s worth queuing up for again.
Once again, Jacquemus is absolutely killing it: Their new campaign, shot by Jan Vrhovnik, is called “Clichées” and hilariously plays with all the stereotypes around the brand: the South of France obsession, the size of the marketing team, and of course, the bags that can barely fit more than a toothpick. Love that kind of humor – playful, self-aware, and so perfectly Jacquemus.
This week, Grace Wales Bonner finally got the spotlight she deserves. After being rumored as one of the top contenders for Louis Vuitton’s creative director role post-Virgil (before Pharrell took it), she’s now officially stepping into the big leagues as Hermès’ new creative director for menswear.
And that’s not all – she also designed Instagram’s new Rings, a creator award celebrating those who push creative boundaries and overcome the self-doubt that comes with sharing their art. The first recipients include Olivia Dean, Cole Bennett, Tyshawn Jones, and Gabriel Moses.
ComplexCon is the annual Pacific US event where streetwear meets music and brands meet culture. It’s easily one of the most exciting events for anyone into culturally relevant brands: pop-ups, collabs, live experiences, and performances set the tone for what’s next.
This year’s edition is extra special: hosted by Daniel Arsham in Las Vegas, it’ll feature Young Thug x Von Dutch, Peso Pluma x Umbro, Patta x Joe Freshgoods, Undefeated x Nike, an exclusive Bape collection, CLOT’s first-ever Pet Collection, custom Vans Old Skool, plus Daniel Arsham’s Hot Wheels and Call of Duty collabs (to name a few) – while Yeat, Clipse, Central Cee, Ken Carson, Young Thug, Metro Boomin, Quavo, and Rey Mysterio hit the stage for performances or conversations.
Last year, Tinder Germany collaborated with Brutalismus 3000 – the couple who met on Tinder and later became a techno duo.
This year, they’ve chosen the next Berlin talent for a brand collab: Ottolinger, the German label by designers Christa Bösch and Cosima Gadient. Together, they created the exclusive RE/PAIR capsule collection, which tells an authentic story of friendship and vulnerability through t-shirts and a duo-necklace, all available on Ottolinger’s website.
The campaign features friends Lin Lin Yujing and Kitty Yangz, who not only front the visuals but also created their own unique looks with pieces from the collection, which were later auctioned to benefit LAMBDA Berlin.
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