BuzzFeed - Sports · Aug 20, 2026

"Hilarious And The Disclaimer Was Gold": Jason Kelce's New Viral Ad Has The Most Ridiculous Solution For Cooling Data Centers Without Using Fresh Water, And I Can't Stop Laughing

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Kelley Greene · BuzzFeed

We NEED to talk about this new ad for Garage Beer and Liquid Death that came out today featuring Jason Kelce, which includes a very interesting suggestion for cooling data centers without using our fresh water supply.

A bearded man holds a jar of honey while others cheerfully raise jars in the background

The video opens with Kelce standing in front of a toilet, urinating. "AI data centers waste millions of gallons of water," he says.

A man in a bathroom looks up with a surprised expression. The room has framed art and green-tiled walls

"That's why Liquid Death and Garage Beer have decided to team up," he continues on. "We want your pee to cool these data centers."

A man with a beard smiles slightly while holding a jar of liquid in a casual setting. A framed photo is visible in the background

Music starts to play, and then Kelce steps out of the fourth wall into a grassy field. "We want your pee," he begins to sing. "Please give us your pee. Let's pee on computers together!"

Man with a beard holding a jar of tea stands outdoors, looking into the distance

As Kelce continues walking forward, more and more people begin to join, carrying pee in varying containers. They all continue singing in unison, "'Cause we need lots of pee, endless gallons of pee. Join our important endeavor!"

A group of people in various costumes and attire, including a person with a large can on their head, walk energetically through a field

The group continues singing about collecting urine and peeing "on computers together to save humanity." A voiceover says that with the companies' new beverages, "It's never been easier to create pee." A urinating eagle flies overhead.

Eagle soaring in the sky with pixelated area on tail, humorously edited image featured in Internet Finds article

The voiceover continues, "So, what are you waiting for? Go ahead and have another Garage Beer or Liquid Death Sparkling Energy. Then send your pee to the AI data center of your choice." The crowd marches toward an outpost labeled "Post Office."

A person at a tiny post office window talks to visitors in outdoor setting. Text at bottom humorously advises against mailing physical samples

Importantly, there's a tiny disclaimer in this shot that reads: "The suits want us to tell you to please don't actually send your pee."

A small post office building with a person in the window. A group looks on, and a humorous message below advises not to actually send your pee

Finally, a woman slams down her jug of pee onto the countertop for a displeased postal worker.

Person with curly hair gives a skeptical look, wearing a blue collared shirt and vest with a star emblem. Background has papers and a soft-focus effect

The "collectible mug" says: "Data center coolant."

A hand holds a mason jar labeled "Data Center Coolant." The jar contains a golden liquid resembling a beverage

The commercial ends with the crowd dramatically raising their hands to the sky, singing, "We want your pee!"

Group holding mugs in a garden, led by a person in a can costume. Text: "We want your pee. Drink Liquid Death Energy and Garage Beer."

I'm sure you won't be surprised to learn that people online have a LOT to say about the commercial, with many joking about the concept. "I’d pay good money to hear the conversation where he explained this video to Kylie," said one person.

Tweet by Drew Garrison reads: "I'd pay good money to hear the conversation where he explained this video to Kylie."

"My Taylor tumbler is always full. So I stand ready," said another.

Person holds a tumbler decorated with text and graphics, surrounded by photos. Text on the tumbler relates to a musical theme

"Hilarious and the disclaimer was gold."

Tweet by @SouthernGrace88: "Hilarious and the disclaimer was gold."

"Brilliant idea. I’ll definitely be doing my part."

Tweet by FacyPants (@itsjustyaknow): "Brilliant idea. I’ll definitely be doing my part" with a thinking face emoji and American flag emoji

"Complex environmental issues regarding data center Jason Kelce: Piss on em’."

Tweet by Swifties Sports Network with a joke: "Complex environmental issues regarding data center." Jason Kelce: "Piss on em'."

Others thought it was a clear marker of current anti-AI sentiment in the US. "And I was told by some people that the public isn't paying attention to data centers," one person said.

A man humorously holds a jar of yellow liquid in a news post asking fans to send pee to AI data centers

"temperature check on public AI sentiment: Kelce brother ad focused on mailing piss jars to data centers."

A person's hand holds a jar of yellow liquid next to a toilet bowl, suggesting a comedic context

"crazy that jason kelce is reading the room on data centers better than a chunk of the political establishment."

A man with a beard holds a jar in a video still; caption humorously suggests mailing pee to AI data centers

Still, other folks absolutely hated it. "All this did was gross me out," someone said.

Tweet by Stella Jane Royce expressing dissatisfaction with Liquid Death, saying it grossed her out

And finally, "Completely repulsive, must have been a big check."

Tweet by Zach Bernard reads: "Completely repulsive, must have been a big check."

What do you think about the ad? Let us know in the comments.

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