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The Business of Fashion · Aug 20, 2026

Boohoo Fined $2.7 Million by French Watchdog Over Deceptive Discounts

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The Guardian · The Business of Fashion

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nearly half of the examined promotions were revealed to be price increases. The Debenhams-owned fast-fashion brand also used terms like ‘leather’ to sell synthetic products.

Boohoo

Boohoo-owner Debenhams has been battling to revive sales after a boom during the Covid pandemic. (Shutterstock)

The British online fashion seller

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