Your Brand Is The Problem, Not Your Prices with Caitlin Lang

If your pipeline's gone quiet, the first thing you're probably thinking is "maybe I need to drop my prices." Don't, because that might not actually be the problem. In this episode, Samantha sits down with brand strategist and web designer Caitlin Lang to unpack why slow sales are so rarely a pricing problem, they're a branding and positioning problem. They get into why a beautiful website still…