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Burke's Bits · Jul 21, 2026

The Research-Backed Reason Consistency Beats Cleverness Every Time

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Marketing Tip Extended for Paid Subscribers

Let’s get something straight.

That clever campaign you’re chasing? The one-liner you’ve rewritten fourteen times, hoping it’ll finally “pop”? It’s not the thing that grows your business.

Consistency is.

I know. Not sexy. Doesn’t make for a great highlight reel. But here’s where the research backs me up instead of just my gut.

Lucidpress ran a study where th…

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