BWB #6: Connected Recruiting Attract Phase

Build an engaged community.
Streamline your application process.
Deliver an incredible experience consistently.

Deep dive on how to achieve this in your candidate talent lifecycle:

Achieving those outcomes (+ more!) is the goal of the Connected Recruiting Attract phase.

Key Attract channels to optimize:

Organic Website Traffic
Paid Traffic
Content
Social
Brand
SEO

What outcomes does success bring?

Increased Response Rates
Increased Database Engagement
Increased Website Traffic and Conversion Percentages

What actual outcomes does success bring? (real client examples below)

75% Open Rate/10% Click Rate on over 10K emails in past week
69% Open Rate/12% Click Rate on over 8K emails in the past week
1% to 30% Database engagement in the past 90 days

10 Attract Phase Best Practices:

1. Database As Single Source Of Truth

• Ensure your website and all your technology is fully integrated with your database.

• The goal is that all information and activity comes back to a single place ... your database.

• Ensure full coverage, full visibility, and full efficiency.

2. Use Data to Drive Improvements

• A/B test communications to find the best subject lines, formats, and content for engagement.

• Utilize website analytics to understand visitor behavior, dwell time, and hot zones on your website.

• Gather feedback throughout the process to uncover pain or frustrating aspects of your process.

3. Provide Value Beyond Jobs

• Most clients/candidates come to a Staffing & Recruiting firms about jobs.

• Utilize your scale and expertise to provide value beyond jobs to build community.

• Industry information, salary guides, resume/interview tips, candidate/client market data, etc.

4. Provide Value Before Ask

• Give - Give - Give - Then Ask

• You’ll achieve the highest engagement and call to actions with this strategy.

• It is also the best way to provide an incredible experience.

5. Audit and Clean Up Inbound Data Sources

• Understand all the possible ways records get into your database.

• Ensure you are capturing required information, set up alerts when its not there.

• Put yourself through the process and optimize the experience.

6. Ensure Jobs Are Optimized

• Most people interact with a Staffing & Recruiting firm to get a job or hire

• Make sure your jobs are up to date, accurate, and optimized

• Optimized jobs also make AI and Machine Learning matching more effective

7. Put Yourself in Your Candidates / Clients Shoes

• The best first step to improving experience is to put yourself through it

• Discover and fix the friction in the process

• Watch your conversation and satisfaction rates increase

8. Frictionless Application / Screening Process

• Make the process as painless and easy as possible

• Ask if you need all the questions and pieces of information you are asking for

• The longer it takes, the less your conversation rates will be

9. Self Service Is Key

• Enabling self service is becoming a must have

• Self service is all around us in the world, setting the same expectation for Staffing & Recruiting interactions

• Increase data quality and internal employee satisfaction by reducing required data entry

10. Omnichanel Communication Options

• Many options are needed when working with many different generations

• Ensure you have Omnichannel communication methods available and full integrated with your database

• Make the best use of your options by asking and storing communication preferences

Recap:

1. Database As Single Source Of Truth
2. Use Data to Drive Improvements
3. Provide Value Beyond Jobs
4. Provide Value Before Ask
5. Audit and Clean Up Inbound Data Sources
6. Ensure Jobs Are Optimized
7. Put Yourself in Your Candidates/Clients Shoes
8. Frictionless application/screening process
9. Self Service Is Key
Customization/Personalization
10. Omnichanel Communication Options

Summary:

Follow these 10 best practices to:

Build an engaged community.
Streamline your application process.
Deliver an incredible experience consistently.