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👋 Hey IRL Fam

We did it — wrapped our second club cohort (NPS 9.5 🎯) and hit our 40th newsletter in a year (!what!).💥

Still buzzing from the spring shenanigans — 🤯1000+ people showed up for SF’s first Joiner’s Week, capped by a magical Club Bazaar where hundreds joined clubs IRL 🪩✨

Missed it? No sweat — dropping the full club lineup below.

That’s not all — we asked: What clubs does SF need next? Hundreds of you answered. The ideas? Absolutely to DIE for. 👀 Scroll for the tea.

But wait — there’s more.

Behind the scenes? We’ve been building — turning your app feedback into shiny new upgrades (3 feature drops today 👋).

Plus, we’ve been on the move the past few weeks: LA ➡️ Hawaii ➡️ NYC ➡️ back to SF — meeting IRL builders and collecting sparks.

So yeah, we took a beat on the newsletter… But we’re BACK. And this one’s stacked.

In this edition:

🎪 Club Bazaar throwback + lineup 📸
🎉 Club ideas SF is craving (👀 pick one + build it!)
📲 Brand new app features
💬 Notes from your fellow builders 💖
🚀 And… launching the IRL Builders Club

Let’s go 👇

Y’all showed up.

So much so… we’re gonna need to double the boat next time. Clearly, our cities are starved for club fairs — we hear you, and we’re on it.

Missed the magic? No worries. Here’s the full Spring Showcase lineup — join one 👇

Mission Athletic Club | Sunday SF | Disco Village | Unplug & Play | SF Go Club

Golden Gate Toastmasters | Hardcover Book Club | Salon 42 | Community Village | Plant-Forward Club

Climate Action Club | BIPOC Healers | Systems for People* | CADE Club | Ur Accountability Club

SF Commons | SF Women's Health Club | Friend of Friends | The Office | Sunday TV

📸 Want more? Watch all the club pitches → here

We asked hundreds of you what clubs you want to see in SF… and the answers did not disappoint:

🌅 Napping in the Sun Club… sign me up for that!

Want to bring one of these to life? Hit us up — we’ll help you build.

Yup — we’ve been listening. Here’s what’s new on Build IRL App👇

Auto-send vibes-matching emails to new members for key moments:

Welcome: “You’re in!”
Rejection: “Not right now, maybe later”
Exit: “We’ll miss you 💔”

Find it under the ‘Communication’ tab in your Club Dashboard.

Now you can add a one-time fee to any contributing tier.

Want to cover up-front costs?
Perfect for: 🎁 Welcome swag, 🎉 Onboarding parties, 🕯️ Secret rituals?!?

Tag your club by city to help people find you locally 🌍 Find it in your ‘Edit Club Page’ tab.

Find demos and more details on new feature drop here.

How’d we hit 9.5 NPS again?

“My cup is overflowing with knowledge & friendships that will last a lifetime.”

“This changed everything for us — the culture, the care, the momentum.”

“Build IRL gave us the conviction to run with a nascent idea and make it a reality!”

“I feel lucky to have a toolkit for building + an inspiring group to continue learning from!”

“This is a passionate community of builders who deeply care. If you want to build and are struggling in any way - we are your people!!!! Come join us!! Let’s support each other :)”

So… what’s our secret?

✨ Builders helping builders. A life-long builder community.
✨ Re-writing “how to build a club” playbook — simple, practical, playful, and real.

And now? It’s time to spread the magic. More builders. More tools. More open knowledge.

Not everyone can do the accelerator — so we’re working on something new.

IRL Builders Club is a space for club builders, by club builders. Ongoing support, collabs, tools, and real talk on what it takes to build an IRL club today.

Interested? Stay tuned and follow here (👀 hit the follow us button to stay updated)

That’s all for now 💌

Build, Build, Build.

Newsletter #40

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