It's Here: How to Build a Club Playbook🔥

Hi IRL Builders 👋,

Okay … deep breath. This is a big one. 🎉

Today, we’re releasing our playbook: How to Build a Club. It's the culmination of two years, hundreds of clubs, and everything we learned … distilled into one thing we can finally put in your hands.

It’s live. It’s free. It’s yours, forever. 💛

👉 Read it, flip through it, download it at buildaclub.org

Remember the love letter? We promised 12 Hot Takes would be the first gift. Promise kept. ✅

Clubs are kind of magic ✨.

Strangers become regulars, regulars become friends, friends become the people who show up with soup when you’re sick. But it never happens by accident.

There’s a method to the magic.

Inside our Build IRL accelerator, we got to watch it up close: what made some clubs last for years, and what made others fizzle after three meetings. So we wrote the patterns down: 12 counter-intuitive lessons, illustrated, with a little nerdy science in the corners.

Now we’re giving every bit of it away.

A club isn’t an event. Events have attendees. Clubs have members. Events end with “that was fun.” Clubs end with “see you next time.”

And every club that lasts runs on the same three things: People + Rhythm + Co-creation. 👇

The 12 Hot takes below. The why, the how, and more on each are in the playbook 📖

👉 Read and download the playbook here.

The playbook is just the start. From July through October, I’ll be releasing a chapter every week at buildaclub.org/bootcamp → turning each hot take into something you can actually run with.

Every chapter will have:

• 🔥 The Hot Take: the principle

• 📖 Real Stories: case studies from real clubs

• 🛠️ Tactics & Templates: how to actually do it

• ✅ A Task: one thing to try this week

• 🧠 Nerd Corner: the research behind it

And your gift back: share your stories, experiments, and disagreements. This playbook was built by hundreds of club builders … it only gets better if we keep learning together. 💛

Intro chapters drop later in June. Want it in your inbox as it lands? Subscribe here and follow along.

You don’t need permission. Just a few people and the willingness to start. I dare you.

Just 3 things:
Invite your people.
Meet again and again.
Let everyone chip in.

With love,
Saum 💛