Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
Every remodeling and custom home building owner says the same thing: "I want to double my business." In this episode of Builder Funnel Radio, we break down the two paths to get there: Path A (more volume: more marketing, more sales, more projects at the same size) and Path B (bigger projects: new positioning, new sales process, and a more premium clientele). We cover the tipping points that signal…
In this episode, Kai and Spencer discuss the latest developments in AI models like Claude 5, the impact of AI on local business searches, and the evolving landscape of AI advertising and pricing strategies. They share insights on how businesses can adapt to these rapid changes and leverage AI for growth.
Not all marketing "results" are created equal. In this episode of Builder Funnel Radio, Spencer breaks down the four levels of proof agencies use (or avoid) when reporting their impact from basic deliverables to true ROI. Learn why most agencies stall out reporting on traffic and keyword rankings, what it actually looks like when an agency tracks pipeline and closed revenue, and the key questions…
FLASHBACK: In a world full of business coaches telling you what you should do, how do you know what's actually right for you? In this episode, Spencer Powell challenges the one-size-fits-all advice that's everywhere online and shares why intentionality is the missing ingredient. Learn how to align your business, family, health, and personal goals with the season of life you're in so you can build…
FLACHBACK: Spencer Powell shares one of the biggest opportunities most remodelers and custom builders are overlooking: follow-up. From nurturing top-of-funnel leads to staying connected with stalled sales opportunities, you'll learn practical strategies to increase conversions, build trust, and close more projects without generating a single new lead. If you're looking for simple ways to boost…
FLASHBACK: Not every sales opportunity is truly gone, sometimes it just needs the right follow-up. Spencer shares three simple but effective sales plays that can help remodelers generate more demand from leads already in their pipeline. Learn how to reconnect with prospects whose timelines didn't align, make the most of out-of-service-area inquiries, and revive closed-lost opportunities with…
Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing helps you gain market share, why lowering your prices often becomes a race to the bottom, and how to…
Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into SEO, Google Ads, social media, or email marketing without first defining who they're trying to reach.…
Want to double—or even triple—your remodeling business? Simply throwing more money at marketing isn't enough. In this episode of Builder Funnel Radio, Spencer Powell breaks down how to scale strategically by identifying your highest-performing marketing channels, improving sales conversion rates, and avoiding the risks of relying too heavily on a single lead source. If you're serious about…
In this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.
Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your…
