Build Your Difference is a podcast hosted by Pierre Walters with one goal, to help great visionaries like you build impressive brands. Every month we’ll bring you insightful tips, knowledge, and compelling stories from successful entrepreneurs and the Brand Desk team on how to create and market a winning brand that does more than just launch a new product or service, it starts an ongoing conversation. Because you’re not just making a brand, you’re building a difference. Let’s get started!
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Host Pierre Walters welcomes Sharon Bryant, founder of godsbestfriend.com, back to the Build Your Difference podcast to share updates on her journey and mission. Bryant describes a “butterfly effect” that began in June 2025 when she entered chronic depression and anxiety for about eight months, received two weeks of hospitalization, and rebuilt her health through doctors, psychiatry, and support…
Host Pierre Walters welcomes listeners to the Build Your Difference Podcast and explores why sustainability matters for entrepreneurs in “Small Changes, Big Impact in our Fast-Paced Lives.” He shares an anecdote about his friend Lisa, a local bakery owner who began sourcing ingredients from local farmers, reduced her carbon footprint, attracted customers who valued her values, and grew her…
Host Pierre Walters welcomes listeners to the Build Your Difference Podcast and discusses why embracing differences is essential for entrepreneurs and small business owners. He shares a startup conference example where a diverse team built a language-bridging app and explains how varied cultural experiences expand problem-solving and redefine possibilities. Walters cites research that companies…
Host Pierre Walters welcomes listeners to the Build Your Difference Podcast and discusses why mindfulness is increasingly vital for entrepreneurs and small business owners to improve focus, decision-making, and wellbeing. He defines mindfulness as being present without judgment and shares a personal story about feeling overwhelmed while juggling projects, then regaining clarity after a 15-minute…
In this episode of the Build Your Difference podcast, host Pierre Walters discusses the crucial role of community and connections in entrepreneurship. He emphasizes that a strong network provides support, fosters accountability, and can drive both personal growth and social change. Through anecdotes and historical examples, Pierre illustrates how relationships can open doors and lead to successful…
Failure can be daunting, often feeling like a dark cloud looming over our aspirations. But what if I told you that some of the most successful entrepreneurs have turned their failures into their greatest assets?In this episode, we sit down with Pierre Walters, director, brand strategist, and co-founder of Brand Desk, to explore how setbacks can be transformed into stepping stones for success.…
Have you ever had a brilliant business idea but felt paralyzed by the thought of where to start? Every significant venture begins as a fleeting thought, but bridging the gap between "idea" and "impact" requires a specific roadmap. In this episode of Build Your Difference , host Pierre Walters breaks down the practical steps to bring your entrepreneurial passion to life. Using the case study of…
In this episode of the Build Your Difference Podcast, host Pierre Walters explores the significance of authenticity in entrepreneurship. He shares anecdotes about how genuine self-expression fosters lasting relationships and inspires others. Pierre emphasizes that authenticity, by promoting transparency and vulnerability, not only builds deeper consumer connections but also motivates team members.…
Let's talk about Gary, an ambitious entrepreneur who launched his tech startup in 2020. Without much understanding of the importance of digital marketing, he was one step behind his competitors. His lack of insight resulted in slow progress until he decided on a new approach; he studied the digital marketing trends not for today but for tomorrow. Fast forward five years - Gary's business is a…
Setting SMART goals--Specific, Measurable, Achievable, Relevant, and Time-bound is important. I once designed a website for an emerging brand. Initially, they weren't setting SMART goals, like 'get lots of viewers'. We switched that vague goal into something SMART like 'achieve 10% more site viewers over the next month.' Lo and behold! Not only did this improve their traffic, but it also helped…
