The End of Redditrage // BRXND Dispatch vol. 133
On major shifts in AI search, a crazy new personal agent & why consumers won’t pay for productivity tools
BRXND Dispatch
A newsletter at the intersection of brands and AI.
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The AI Search Maturity Matrix // BRXND Dispatch vol 132
A framework for navigating a world where LLMs increasingly mediate brand preference
On AI and Writing // BRXND Dispatch vol. 131
AI shouldn’t replace writing’s role as externalized thinking: true writing emerges from your unique voice, not a flattened, consensus-driven model.
On Content vs. Knowledge with Alex Springer // BRXND Dispatch vol 130
An interview with Alex about why models sometimes err on the side of a lie, what a CMO should demand from OpenAI before spending a dollar, and why the LLM keeps telling you to buy used golf clubs
Vibe Coding is Thinking // BRXND Dispatch vol. 129
Plus Cloudflare and Stripe enter the marketing arena
Things I Think I Think About AI (2026 Edition) // BRXND Dispatch vol. 128
Revisiting AI harnesses, top models like Fable, and agent-first workflows reshaping the field.
ChatGPT Ads Reach an Inflection Point // BRXND Dispatch vol. 127
Plus, thoughts on when consumer AI will have its Claude Code moment and a guide to CoWork for marketers.
An Almanac for the Age of Chaos // BRXND Dispatch vol 126
On marketing’s three-body problem: how to navigate when customers, channels and craft are all changing at once
The New Brand Folklore // BRXND Dispatch vol 125
On building brand stories that are meant to be retold
The Enduring Power of Slop // BRXND Dispatch vol 124
On how slop satiates our inherent desire for cohesive narratives
Announcing Our First 2026 BRXND NYC Speakers
Leaders in AI from Amazon, Microsoft, Rocket Money, Bark and more are coming to the Times Center on November 5.
In Defense of Tokenmaxxing // BRXND Dispatch vol 123
Why I think the moral panic around token leaderboards is the wrong bogeyman.
The GEO Leaderboard // BRXND Dispatch vol 122
What we learned ranking AI search companies by how good they are at appearing in AI search
The Parallel Open Web // BRXND Dispatch vol 121
Is this the twilight or renaissance of the internet we grew up on?
The Marketing Maximalist // BRXND Dispatch vol 120
A framework for CMOs in the AI era
On Agentic Marketing with Art Tauder // BRXND Dispatch vol 119
An interview with Art about the enduring importance of communciations, what previous platform shifts can teach us about AI and why "no agent will go out looking for Coca-Cola"
On Shopping Super Agents with Li Haslett Chen // BRXND Dispatch vol 118
An interview with Li about how commerce will be the use case for the first scaled consumer “super” agent, why creators are the PhDs of commerce, and how ads will enrich agentic experiences
The AI Discourse's Original Sin(s) // BRXND Dispatch vol 117
On what timeline are we talkin' here?
On AI Search with Tom Critchlow…. of Alephic! // BRXND Dispatch vol 116
An interview with Tom about why AEO is fundamentally brand marketing, how current AI retrieval is Google searches in a trenchcoat, and how LLMs can improve discovery.
The HTMLedium is the message // BRXND Dispatch vol 115
On communications in a human + agent organization
What Else Matters as AI Eats the World // BRXND Digest vol 114
On GLP-1s, creators as enduring arbiters of culture, and the pursuit of what's real
BRXND NYC is 11/5/26 @ Times Center! // BRXND Digest vol 113
We're bringing BRXND back for 2026 and it's going to be bigger and better than ever before.