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Brock’s Substack · Jun 17, 2026

Cool, not cool

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Brock’s Substack · Brock’s Substack

You know what’s cool?

A beat up old pickup truck that’s actually been used to do truck things, like haul lumber and tow trailers.

You know what’s not cool?

A lifted pavement princess that cost more than your home’s down payment, its bed unmarred by a single spec of mud.

There are cheaper ways to get a DUI on the way home from Top Golf. Save that cash for child support, friend.

Physical buttons are cool. An actual little knob to adjust your treble and fade.

Cool.

20” tablets glued onto your dashboard?

Not cool.

Not cool.

Speaking of not cool:

TikTok.

TikTok suuuucks.

But you know what’s super cool?

Reading books. Actual physical books, I mean.

Books > ebooks > audiobooks/podcasts > gaming > scrolling

Keeping your phone until it’s no longer usable is a very cool thing to do.

Upgrading your phone every chance you get is dumb. Don’t fall for it!

Having a go-to water bottle that you use everyday, that’s all banged up and maybe covered in stickers…

Cool.

A collection of special edition Stanleys?

Incredibly lame.

Another thing that’s really cool?

Old wood or tile floors, full of patina and stories.

You know what sucks?

Grey faux wood “luxury” vinyl plank.

I'll take the "before"

Water is cool, soda is not.

Ordering food with an app is not cool, but calling in takeout and going to pick it up? Very cool.

Hybrid dress shoes aren’t cool. But actual dress shoes are (when you dress up, that is).

Left: the worst of both worlds

Comfort is cool. Clothes that are too tight? Not especially cool.

A 20-piece watch collection that sits in a drawer? Nah.

1-2 special pieces that you were every day and get repaired when they break?

Yes, please.

Well yeah, it’s my newsletter, I can say whatever I want.

Hit ‘reply’ with your hottest take. Don’t hold back…

Bad taste creates many more millionaires than good taste.

—Charles Bukowski

I just posted a video about my (tiny) bathroom. Everything from how I decorate and organize it to the products I use every day.

You can watch it right here. Here’s a list of things I mentioned:

Here’s the video link again ;)

Until next time,

Brock

*Some of my emails contain affiliate links that can earn me a small commission when used (at no extra cost to you). You don’t have to click these links, but thanks if you do 🙏🏻

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