In this week’s newsletter we’re continuing our deep dive into the world of publishing a book. So far we’ve covered creating a concept and writing the recipes and today it’s onto the exciting part: the shoot! Elevate is officially published in TWO BLOODY WEEKS!!!!! Please please please preorder it now so you get it on the day! This link with code ELEVATE40 lets you grab it for 40% off. At the end of this week’s newsletter, I’ve also given you a recipe for my carrot cake tart, a perfect easter weekend dessert.
A lot of exciting moments occur when writing a cookbook: the first meeting with publishers, the day you land a deal, writing the first official recipe, but none compare to the excitement of the shoot and the first time you see those recipes come to life on screen. Up until that moment, these recipes were black and white words on a screen and rubbish iPhone photos with poor lighting and half eaten dishes that I’d only remembered to capture after devouring most …

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