Just the right amount of hand-picked luxury marketing news and market intelligence
→ (Yahoo! Finance) Louis Vuitton, Gucci, Hermes luxury sales decline as Iran war hits crucial Middle East demand: Revenue is declining at LVMH, Gucci-owned Kering as store closures, travel restrictions, and even logistics issues hit the biggest names in luxury. Read more
→ (NYT) Factories That Do More Than Make Watches; They Sell Stories: Watchmakers are investing in new manufacturing sites to signal expertise and court clients. Read more
→ (Reuters) After tackling Kering’s debt problems, de Meo faces the Gucci challenge: Seven months into the job, Luca de Meo has bought himself time as CEO of Gucci owner Kering. Read more
→ (Harper’s Bazaar) The best new luxury fashion campaigns for spring/summer 2026: A look at the designers’ visions for the season ahead. Read more
→ (FT) The key trends of Watches and Wonders 2026: Rolex, TAG Heuer, Patek Philippe, Audemars Piguet and Hermès lead the charge in Geneva. Read more
→ (Domus) At Milan Design Week 2026, fashion is no longer a guest — it is the system: From Prada to Louis Vuitton, and from Issey Miyake to Jil Sander: through temporary libraries, archives, and immersive installations, fashion brands — from Hermès to Nike — are no longer supporting design, but reshaping its languages, spaces, and audiences. Read more
→ (Jing Daily) The 5 ways luxury can rebuild its China playbook: Store closures, craft investment, local partnerships, beauty entry points, and emotional service — the moves defining how brands can earn relevance. Read more
→ (Forbes) How Luxury Brands Are Quietly Leaning Into Artificial Intelligence: Luxury brands are not adopting AI all at once. Instead, the industry is evolving through several stages. Read more
→ (Designboom) Louis Vuitton translates bookbinding patterns into walkable courtyard installation in Milan: At Milan Design Week 2026, Louis Vuitton transforms Palazzo Serbelloni into a layered exhibition that bridges decorative arts history with contemporary design. Read more
→ (Marketing Dive) Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’: Writer-actor Rachel Sennott races around Manhattan to secure a Met Gala invite in an effort that aims to blend fashion, film and entertainment. Read more
Flash Stats: International property company Savills said North America was the leading region for luxury store openings in 2025, and accounted for 27 percent of global activity. Savills said the city, which last held the crown in 2019, was one of only a small number of markets to record an increase in activity. Luxury store openings rose 23 percent year‑over‑year in 2025. Savills attributed the resurgence of New York City to “a shift in market conditions across the city’s prime luxury corridors.” China recorded the most pronounced decline in new openings. Savills said the trend was exacerbated by timing effects following the delivery of major prime retail schemes in 2024, rather than a fundamental shift in long‑term brand intent.- Savills
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Thanks for reading Brilliant Cut! - Scott
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