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Just the right amount of hand-picked luxury marketing news and market intelligence

→ (CNBC) Luxury ‘King of Cashmere’ CEO on outperforming the luxury slowdown: Don’t be greedy: Brunello Cucinelli’s success is tied to its ethos of choosing long-term integrity over short-term margin chasing, CEO Riccardo Stefanelli told CNBC. Read more

Brunello Cucinelli, chairman and chief executive officer of Brunello Cucinelli SpA, center, speaks during a news conference to announce the company's initial public offering (IPO), inside the Borsa Italiana, Italy's Stock Exchange in Milan, Italy, on Friday, April 27, 2012. Brunello Cucinelli SpA, an Italian maker of luxury cashmere clothing, rose 37 percent on its debut in Milan trading after investors sought to purchase 17 times the amount of stock available in an initial public offering. Photographer: Mi

→ (NYT) $140,000 E.V.s and Heritage Gold: The Rise of China’s Homegrown Luxury Market: As China’s economy slows, consumers are increasingly turning to domestic luxury products, challenging the dominance of long-established European brands. Read more

A person in a light blue jacket holds a gold bracelet over a red display tray. Another person in a black vest stands across a glass display case filled with gold jewelry.

→ (WSJ) Porsche, Armani and Now Music Festivals? Brands Are Taking Over Miami Condos: The Palm Tree Residences, featuring live DJs and its own dance club, is the latest condo project to join the city’s growing lineup of branded condominium buildings. Read more

A rooftop infinity pool at the Palm Tree Residences will have a DJ booth in the center.

→ (Fashion Network) Ralph Lauren: Patrice Louvet’s blueprint for meteoric growth in 2026: Over three years, Ralph Lauren’s revenue has risen by more than $1.6 billion. Read more

The group is betting on expanding its womenswear offering and handbags to drive growth

→ (Morgan Stanley) Luxury Outlook: From Contraction to Caution: Discover how the luxury goods market is shifting from contraction to caution as tourism improves, but consumer sentiment stays uneven. Read more

→ (Yahoo Finance) Gucci, Alpine F1 team deal comes as luxury races into Formula One: Gucci Racing will be the focus of the Italian luxury house as it becomes the latest high-end brand to hitch its fortunes to F1, seeking a younger, more affluent, and gender-diverse audience. Read more

→ (McKinsey & Co.) When AI meets desire: Innovating human-centered luxury experiences in the agentic age: In the agentic age, luxury is evolving from curated physical destinations to hyper-personalized, AI-mediated ecosystems. Read more

→ (Reuters) Luxury brands seek to lure America’s AI super-rich: European luxury brands have sharpened their focus on the United States, with a surge of store openings and fashion shows to lure a new crop of wealthy shoppers enriched by the AI and tech boom and offset weak consumer confidence in the rest of the world. Read more

Louis Vuitton Cruise 2027 collection show in New York City

Flash Stats: Demand and prices for luxury homes are rising faster than for middle-market houses. The median U.S. luxury home sale price rose 3.6%, to $1.39 million, in the three-month period ending April 30, 2026. That’s double the increase for non-luxury homes, which gained just 1.4% to $377,734. - Redfin

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