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Brilliant Cut · Aug 17, 2026

Brilliant Cut

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Scott Kerr · Brilliant Cut

Just the right amount of hand-picked luxury marketing news and market intelligence

→ (WSJ) Brunello Cucinelli on the Importance of Ancient Philosophy and Practical Jokes: The king of quiet luxury critiques tech-driven burnout, preaches humility among the wealthy and explains why he remains deeply hopeful about humanity. Read more

→ (Reuters via FashionNetwork) Prestige beauty outpaces high-end bags as China’s luxury spending evolves: For Chinese consumers seeking luxury, prestige skincare is trumping designer bags as a prolonged property downturn and weaker confidence make price tags ever more decisive, even for premium goods. Read more

→ (Bloomberg via Moneyweb) Once you’ve heard ‘luxury voice,’ you can’t unhear it: From slower speech to wellness-inspired vocabulary, elite hospitality is reshaping the language of aspiration far beyond five-star hotels. Read more

→ (The Drinks Business) Lap of luxury: what’s the future for fine wine in China?: If China is to succeed on the fine wine stage, it will need not only high quality, but all the trappings to attract a well-heeled audience. Read more

→ (NYT) Putting Their Marks on Watch Creations: Hoping to capitalize on customers’ interest in craftsmanship, more luxury brands are allowing in-house artisans to sign their work. Read more

→ (Motor1) How Pininfarina Transforms Luxury Interiors: The partnership aims to create customized vehicles with first-class comfort, privacy, and details designed around the customer. Read more

→ (Wallpaper) Hermès’ Pierre-Alexis Dumas on curating the house’s breathtaking new London outpost: Hermès’ latest Maison, on London’s New Bond Street, offers a labyrinth of unique artworks and objects, custom-selected by the house’s artistic director, Pierre-Alexis Dumas. Read more

→ (NSS Magazine) Hermès calls on an artist once again to design its website: Another thumb of the nose at AI. Read more

Check out The Luxury Item podcast on Apple, Spotify, YouTube, or wherever you get your podcasts.

Thanks for reading Brilliant Cut! - Scott

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