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Contentment Over Content

Running a product business with intention and without social media.

brigidaswanson.substack.comSource feed ↗9 episodes

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All the data I track during Faire Market

I’ve been using Faire as one of my wholesale channels since 2018 and have been participating in Faire Market since the summer of 2020, but only this year did I realize that perhaps not everyone tracks the same amount of data from each event or in the same way that I do.

How I Chose My Word of the Year for 2026

Every year, I let a word choose me to be my guiding Word of the Year.

Yardia's 2025 Year In Review

In looking back at 2025, I’m amazed by how many changes Yardia went through over the course of the year.

What I learned from doing three trade shows in four weeks

This year, I’ve been experimenting with exhibiting at more niche and regional trade shows, ending with a rather exhausting sprint of three regional bookseller trade shows in four weeks.

Permission for privacy

I’ve been thinking a lot lately about the difference between privacy and keeping secrets, or I suppose maintaining authentic boundaries versus hiding, especially when it comes to being an artist and running a small business where the brand contains a lot of who I am.

Advice for when you're just starting out

Things to remember when starting a product-based business

Auditing Your Social Media

Thinking about leaving social media as a product business? Do this first.

Growth within contentment

Approaching my business with curiosity, intuition and playfulness

I quit social media: 2.5 years later

Finding visibility, community and a path forward in art and business without social media.