Welcome to Strategic Switch.
I like the duality in the rabbit-duck illusion. Its curiosity requires a switch in perspective, and that’s why I think it’s a funny allegory for an important idea from management guru Richard Rumelt:
"An insightful reframing of a competitive situation can create whole new patterns of advantage."
In these posts, I'll share business anecdotes and powerful strategies that demonstrate this very concept. Each piece will offer a different perspective, showing how a shift in strategic thinking can unlock entirely new possibilities for competitive advantage.
Most of these insights come from two main sources:
First, I will present key findings from my own academic research published in prestigious management journals.
Second, I will highlight the brilliant work of my students by summarizing the most impactful conclusions from the academic theses which I have supervised over the years at emlyon business school.
I hope these insights inspire you to reframe your perspective and to switch on your strategic thinking.
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