Stella Podcast: The (Hot) Sauce To Building Community

NOTE: This interview was conducted in March 2026

1:12: Deep in the cookbook trenches and the multiple truths about the process

2:52: Who is Alex right now?

4:03: Zodiac signs, Saturn Return and reflecting on Alex now versus 10 years ago

8:03: On starting Just Add Hot Sauce in 2017 and how its goals have evolved since

14:15: On building a community through food

17:55: On the creative process for developing recipes and themed series

21:44: On scaling and monetizing her brand, including the granular breakdown of her various revenue streams

26:05: On Substack entering the mix — and the advice Alex has for someone wanting to start one

30:59: On how being vulnerable and personal storytelling has worked in her favor

35:12: On how she stays in her groove