The Suede Mark
Explore the story behind the Suede mark—a geometric identity built through simplicity, restraint, and a system designed to endure.
Brian Gardner
Designer, Believer in Simplicity
Latest posts
Motion in Suede
Explore the motion system in Suede, including subtle animation effects and customizable settings that bring WordPress sites to life.
Knowledge Capital for Real Estate
Discover how a connected body of knowledge helps real estate professionals build authority through discovery, trust, and influence.
Structured Knowledge: The Shift in Publishing
Authority is built through a connected body of knowledge—designed for understanding, structured for discovery, and published for authority.
Why I Chose Google Sans for Suede
An exploration of Google Sans, its history, variable font capabilities, and design philosophy—and why I chose it as the foundation of Suede.
Editorial Patterns: Design for Understanding
Editorial Patterns are recurring design elements that provide structure, improve understanding, and guide readers through complex ideas.
The Real Estate Authority Principle
Authority forms when discovery shapes how you're found, trust shapes what people believe, and influence shapes why you're chosen.
Place Authority
Place Authority is a framework for becoming the leading expert on the places you serve. At its core is a simple progression: Discovery → Trust → Influence.
Inter: A Modern Font by Rasmus Andersson
Explore the story of Inter, the open-source typeface by Rasmus Andersson, and why it became one of the most widely used fonts in modern web design.