Study: Healthcare websites are using technologies that were never designed for websites that handle sensitive user data in the first place. The post Healthcare Websites Are Using the Wrong Tools for Tracking first appeared on Brian Clifton's Thoughts .
Study: I expected to find privacy issues. What I did not expect was what happened next. None of the companies audited substantively engaged when contacted. The post Consent Compliance in Healthcare: New Research Findings first appeared on Brian Clifton's Thoughts .
Study: The goal was straightforward: If a visitor clicks “Reject All” on a consent banner, does the website actually stop tracking them? The post Are Swedish Companies Respecting Your Choice to Reject Tracking? first appeared on Brian Clifton's Thoughts .
As we head into another year of rapid change in the data and analytics landscape, I have two predictions that I believe will significantly reshape our industry. The post Analytics Predictions 2026 first appeared on Brian Clifton's Thoughts .
Next week marks the twentieth anniversary of Google Analytics. That is quite something to write. Having been directly involved in its early journey — from introducing Google Analytics to Europe as Google’s Head of Web Analytics for EMEA, to helping hundreds of organisations make sense of their data since — I have witnessed how profoundly [ ] The post Google Analytics Turns 20 – The End of an Era,…