Sorry for the clickbait-y email, but I thought if you saw my name pop up, you may think it’s another sappy little soliloquy on why I love my farm, or perhaps a diatribe on how I’m so busy and blah, blah, blah.
Anyway, now that I do have your attention, I wanted to share that I’ll be attending NYFW and doing write-ups for Forbes, Cool Material, with a few other little irons in the proverbial fire. I’m sure you’ve seen some of my recaps for other fashion weeks, particularly for Forbes, but the fun thing about this one is I’m allowed to do it in a more first-person style. So, you know, I'd like to have something to write about and all, haha.
With that said, you’re a fashion brand hosting any events, or just happen to be in the city and want to grab a drink, feel free to hit me up either by replying to this email, emailing me directly at brett@brettfbraley.com, or even through Instagram or Whatsapp. I’ll be in New York from February 11 -17, so plenty of time to fit you in, I’m sure.
And keep reading for some pitches I’m working on and a little party I’m hosting in the city next month, too!
Writing is picking back up and I’m working on a variety of articles and have a few pitches in the works as well. I’m going to list them here and happy to hear from you if one of your clients fits! And I’m happy to get quotes from experts, so connect me to your clients and their team. Even if it’s not a fit for right now, that doesn’t mean I’m not thinking of next month or next year.
I’m moving slightly into the celebrity/Hollywood space, as it performs well and isn’t too hard to write about. With that, I’m looking to do “steal his look”-type stories with celebrities like Connor Storrie, but open to a wider variety of celebrities, too, of course (only men, as I don’t write womenswear).
I’m pitching for a luxury print magazine that sort of runs the gamut of hospitality, men’s grooming, style, tailoring, watches — that sort of thing. Would love to get some fresh ideas in this space.
Are you an EDC brand or EDC adjacent? I’m pitching a watch magazine in this space and curious what’s new in the market (room for other opportunities for this pub as well).
I’m working on a Scandinavian/Nordic fashion download, looking at the marketplace, popular ready-to-wear and D2C brands that are in the region. Of course, I have a deep love for Finland and speak a bit of Norwegian, so this will be a fun one for me (and hopefully for you, too!).
Know a founder who grew their passion into a career? Or an entrepreneur with a great brand/story? Do tell. Most recently, I wrote for this publication about ROVI Lucca and Merz b. Schwanen, if that gives you any flavor as to what I’m thinking.
Men’s trends! Can’t get enough of ‘em.
Over and over again, I saw/heard/read about the influx of Japanese menswear at Pitti. I think there’s an interesting angle here, and broader trends within Western menswear looking towards Japan and vice versa, and would love to explore it.
A jeans guide that’s not just about Levi’s — brands to consider, fit, sizing, all that good stuff. Not that I don’t love Levi’s, but an explainer on the various fits-by-number has been done.
I’m incredibly interested in new/upcoming markets in fashion — think the Indian subcontinent, Indonesia, Nigeria. I’ve been working on the Indian one for some time but want to make it perfect, so still happy to speak with brands on this one. (Puerto Rico may be interesting here if I can angle it around Bad Bunny and the Super Bowl).
Eyewear is a favourite topic of mine with all the talk around "slutty little glasses”, I’m happy to think of angles that, perhaps, I haven’t done before (though, sadly, with my terrible eyes and astigmatism, I’m deprived of the joy of slutty little wire-framed number).
Hotels/restaurants opening (particularly in Asia) would be great for a couple new publications I’m working on pitching this year.
And speaking of Asia, if there’s anything in architecture, culture, fashion brands, or the like, this is an area I’m particularly interested in this year and think it’ll only continue to grow for me and the publications I’m gearing towards.
I’m slowly stepping my foot into the grooming/beauty market. While I myself have always been a bit shy around this topic, as I have had my struggles with acne and the like, I’m 34, forty pounds lighter, got a little Botox, and really feeling myself. I think 2026 is a great time to start this topic, don’t you?
While I have never been skiing myself (the closest I’ve been is pretending to be Presbyterian so that I could skip school and go on a free church sponsored snow-tubing trip), I think après-ski style is right up my alley, especially with all the buzz about the Winter Olympics in the air.
Happy to even chat about highlighting brands / products / new releases right here in this li’l Substack of mine. You’ll see more of that in the future, as I get some ducks in a row. Do stay tuned!
Lastly, I’ll be hosting a little party at Dempsey & Carroll on the Upper East Side on February 14 from 12:00 pm to 2:00 pm. As you all probably know by now, my full-time job is in the luxury pens industry and my company has partnered with my favourite stationery brand on a little get-together to try some of my company’s pens, pick up some stationery, and write a last-minute love note before you exchange gifts with your Valentine. Come see me! Info below.
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