AI and Industry Shifts Take Center Stage
Where we explore “context as a service” and why events deserve to be treated as products, not channels. …
Brent Turner
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The Question Layer
Every experience has been built as a single path: the story, the sequence, the agenda someone authored for us. AI is training us to expect a second path, one that lets us ask our way in. …
The “Made With” Era
Historically, brands took full credit for their work while their partners stayed hidden. Now, consumers demand transparency, and AI wants equity—forcing a radical shift: share the credit, or lose the trust. …
STOP Making EXPENSIVE YouTube Videos at Your Events
AI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? …
Owned Surfaces
Followers, search, and AI answers — every connection layer is breaking at once. The brands that compound over the next decade will be the ones that own the surface where the audience actually lives. …
Joining Smart Meetings for a Live Webinar on AI and Innovation
Challenging event leaders to be the event innovator, not the one disrupted. …
Speaking at London Experience Week 2026
Leading a session on how to scale events globally …
Apps All the Way Down
The app explosion will define the year. The race to connect corporate platforms with personal context will define the decade. …
Against Better Judgment
When execution becomes instant, standing out requires something else entirely …
Designing for Smallness
Going down (conversation pits) as intimacy rises …
The Return of Multitasking
<strong>The office worker is becoming both chef and foreman.</strong> …
It's Time to Be Irrational: Reclaiming Experimentation in Event Strategy
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Five Favorite Things for 2026
In a year of global expansion and frequent travel, here s what I relied on and raved about. …
The Symbolic Economy
The economy now runs on narratives and symbolic value as much as supply and demand. Bible sales surged 22% last year. People wear brand logos like team jerseys. In a monoculture world, we’re buying proof of identity. …