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Brent Fitzgerald

Helping founders turn ambitious tech ideas into something that actually runs.

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Latest posts

The human is the loop

After a few weeks away from AI, I see my usage wasn't always productive or healthy.

Appreciating Exif

The '90s-era digital camera metadata format, still useful in 2026.

Starting a VM from a MacOS sandbox

Seatbelt allow rules for processes to use virtualization

Messing with Chrome's local Gemini Nano to Deobfuscate LinkedIn posts

I used the new Chrome local model and Prompt APIs to create an extension to dumb down my professional network and also learned things about humans along the way.

On restarting a blog in 2026

It's challenging to start posting after a long time out of the habit. It's also tough to say no to autocompleting my brain.

Fourth-grade product thinking

My fourth grader handed me his latest ideas for the chat app we're building. The 'useless' delight features are the ones that make people love your product.

User context can betray your users

When personalization hurts the people it's meant to help.

A LayerZero CLI for cross-chain PYUSD

A CLI and reference implementation for cross-chain PYUSD transfers using LayerZero.

Designing for trust in AI chat at Enrich

AI chat creates intimacy and trust easily. Designers have a choice about whether to exploit that or treat it with restraint.

The sensations of building software with LLMs

Writing software with agents feels very different compared to manual coding. I've been wondering about the subjective experiences we lose, and what new sensations might replace them.

In praise of tinkering

Tinkering looks pointless from the outside. It isn't. It's how we follow interestingness, listen to intuition, and learn things we couldn't plan for.

Light plans

Small ideas often lose their lift in planning. When someone floats one, resist the urge to grab on. Help it stay aloft.