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Breaking Beauty Podcast · Apr 29, 2026

Solo Episode: The Devil Wears Lancôme? Movie Marketing Gone Wild, Jo Malone Zara Drama and Can Acne Ever be “Sexy”?

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Alix Earle!

Alix Earle! Jo Malone! Gisele! We’re diving into the headlines that have the beauty world buzzing in our first catch-up episode since January. From the envelope-pushing product marketing for “The Devil Wears Prada 2” to the latest beauty lawsuit, we are breaking down the hot takes that you have been waiting for.

Plus! We found a new book for your French pharmacy obsession, a totally accessible luxury-meets-skincare shower buy and we’re weighing in on the massive (and controversial) launch of Alix Earle’s new acne-focused skincare brand.

Editorial note: This episode was recorded April 10 2026.

Devil Wears Prada 2

You’ll hear about:

  • Gisele Bündchen is better than ever: While fashion campaigns turn their attention to mature models, we chat about the drugstore beauty brand that just landed Gisele as its very first global ambassador

  • The “K-Pop” sunscreen phenomenon: How brands like Anua are leveraging “K-Pop Demon Hunters” to help make sunscreen cool for Gen Z

  • Jo Malone vs. Jo Malone: The “scent-sational” legal battle between the Estée Lauder parent company and the founder herself over her Zara collaboration

  • The “Devil Wears Prada” sequel: We discuss the blatant — but brilliant — movie marketing from L’Oréal and Lancôme that is pushing product placement beyond anything we have seen before

  • The body care explosion: Your new luxe-for-less “everything shower” staple

  • The French pharmacy guidebook: A breakdown of the new book “The French Skincare Bible: Beauty Secrets for Healthy, Glowing Skinby legit French pharmacist Dr. Marine Vincent — your ultimate decoder for French pharmacy favourites, at last.

  • Alix Earle’s Reale Actives skincare launch: Does “sexy” marketing work for acne? We debate the strategy behind the influencer’s $5 million dollar first-day sales and the receipts she brought to social media

A message from our show sponsor:
Discover the new Dove Serum + Oil Body Wash atwww.dove.com/ca—now available on Amazon and in stores nationwide.

For products or links mentioned in this episode, see our episode recaps on our website.

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A message from our show sponsor:

Discover the new Dove Serum + Oil Body Wash at www.dove.com/ca—now available on Amazon and in stores nationwide.

Thanks for reading! Subscribe for free to receive new posts and support our work.

Read on breakingbeautypodcast.substack.com

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