Tite Eyewear Gains Traction on PGA Tour Through Caddie Adoption

Tite Eyewear played a pivotal role in Gary Woodland’s win at the Texas Children’s Houston Open and has announced a partnership with The Caddie Network following the brand’s launch at the PGA Show in January 2026.

The innovative sunglass company brings a new approach to light protection, allowing in nearly double the intensity of light while tinting the lenses in a way that enhances greens and makes whites pop.

“It is not your traditional sunglass. A traditional sunglass is around 18 percent VLT, which can be beneficial on a beach, but when you are on a golf course trying to see a white golf ball at 150 yards, that can be difficult. Our sunglasses allow for 35 percent VLT, which enhances visual acuity while wearing them,” said Tite Eyewear President and Founder Scott MacGuffie.

The vivid enhancement of green is especially noticeable. Putting greens, which typically show only two shades—primarily into- or down-grain—now appear with multiple shades, making each blade of grass more visible. This increased contrast should improve a player’s ability to read breaks, slopes, and speed, ultimately leading to better putting.

The initial introduction of the glasses on the PGA Tour has been well received. Justin Thomas was seen wearing a pair of Tite Eyewear during a round at The Players Championship, and Gary Woodland’s caddie, Brennan Little, wore the Tite 01 throughout the Texas Children’s Houston Open, which Woodland went on to win.

“Brennan’s work this weekend is a testament to teamwork and to the performance Tite delivers when it matters most,” said MacGuffie, founder and president of Tite Eyewear. “He’s been testing and refining Tite since day one, and seeing him trust our lens technology in competition validates everything we set out to build.”

Source: The Golf Wire

According to Data Golf, Woodland gained 2.12 strokes putting over the course of the week. His career average in the statistic is approximately +0.5 strokes gained.

“Tite gives me the clarity and contrast I need to do my job at the highest level,” said Little. “Being able to see breaks, read grain, and track shots with enhanced green definition—that’s the difference between good information and great information when you’re helping a player win.”

Source: The Golf Wire

Tite has focused on caddies as a key entry point for introducing its product. Members of The Caddie Network—Brennan Little, Matt Minister, and Scott Sajtinac—were early adopters of the eyewear. Minister is currently on the bag for Justin Thomas. This strategy was intentional, placing the technology in the hands of those who spend extensive time studying putting surfaces at each tournament stop.

“A lot of professional and amateur golfers elect not to wear eyewear on the golf course,” MacGuffie said. “There are issues with the frame—fit, movement, obstruction of view—and often the lens doesn’t enhance performance for a variety of reasons.”

Tite’s innovation extends beyond the lenses. The frames feature an adjustable tilt design that allows users to modify the pitch of the glasses for optimal eye coverage across different face shapes. In addition, Tite uses a six-injection molding process, embedding components such as temple and hat grips directly into the frame without adhesives.

Tite Eyewear is available online in five frame styles, multiple colors, and two lens options. The Pro Golf and Core Golf lines each feature distinct lenses: Pro offers a more transparent look, while Core includes a reflective exterior. Prices range from $200 to $250.